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The Top 10 Food Trends for 2024: Invest in Your Supermarket’s Future

The Top 10 Food Trends for 2024: Invest in Your Supermarket’s Future
The Top 10 Food Trends for 2024: Invest in Your Supermarket's Future

The Top 10 Food Trends for 2024: Invest in Your Supermarket’s Future


The world of food is evolving, driven by changing consumer preferences, health consciousness, and sustainability concerns. Supermarkets play a pivotal role in meeting these demands, and investing in the right food trends can keep your shelves stocked with the latest and greatest. Let’s explore the top 10 food trends for 2024 that are set to shape the supermarket landscape.


The Top 10 Food Trends for 2024: Invest in Your Supermarket’s Future


Plant Based Powerhouses

The plant based revolution is here to stay, with more public awareness surrounding the ethical and environmental impact of animal products. Beyond burgers and tofu, look for innovative plant-based options like jackfruit, tempeh, and plant-based seafood. Catering to the growing number of flexitarians and those seeking sustainable and cruelty-free alternatives will undoubtedly attract a wider customer base.


Functional Foods for Wellness

Consumers are becoming more health conscious, and they’re seeking foods that offer not just nutrition but also functional benefits. Superfoods like turmeric, matcha, and adaptogens are gaining popularity for their potential health boosting properties. Invest in products that promote overall wellbeing and cater to specific health needs.


Tech Infused Nutrition

Embrace the fusion of technology and food by offering smart and tech-infused nutritional options. This includes personalised nutrition plans, smart kitchen appliances, and even augmented reality apps to enhance the shopping experience. Stay ahead by incorporating cutting edge technology into your supermarket.


Gut Friendly Goodies

The gut health trend is thriving, with fermented foods and probiotics taking centre stage. Stock up on items like kimchi, kombucha, and kefir, known for their gut friendly bacteria. Proactively promoting the digestive benefits of these products can attract health conscious customers.


Global Flavour Adventures

Consumers are craving diverse culinary experiences, and global flavours are a great way to satisfy their wanderlust. Explore international cuisines, from Middle Eastern spices to Asian inspired sauces. Create dedicated sections in your supermarket to showcase a variety of world flavours, offering customers a passport to global gastronomy.


Upcycled and Sustainable Foods

Sustainability is no longer a trend but a necessity. Upcycled foods, made from ingredients that would otherwise go to waste, are gaining traction. Invest in products that align with environmental consciousness, reducing food waste and supporting sustainable farming practices.


Snacking with a Purpose

Snacking habits are evolving, with consumers demanding more from their snacks. Healthier alternatives such as protein packed snacks, plant based crisps, and nutrient dense energy bars are on the rise. Cater to busy lifestyles by offering convenient, guilt free snacking options.


Inclusive and Allergy Friendly Options

The demand for allergy friendly and inclusive food options continues to grow. Gluten free, nut free, and other allergen free alternatives appeal to a wider audience, including those with dietary restrictions. Ensure your supermarket caters to diverse dietary needs.


DIY and Customisation Stations

Allow customers to personalise their food experience with DIY and customisation stations. Whether it’s a salad bar, grain bowl station, or a make your own smoothie counter, providing customisation options adds a fun and interactive element to the shopping experience.


Hyper Local and Hyper Fresh

Emphasise the importance of local and fresh produce by partnering with local farmers and artisans. Create sections dedicated to hyper local products, fostering a sense of community and supporting local economies.



Staying on top of these top 10 food trends for 2024 will position your supermarket as a hub for innovative and forward thinking food choices. By investing in these trends, you not only meet the demands of today’s discerning consumers but also pave the way for a thriving and sustainable future for your supermarket. Embrace change, cater to diverse tastes, and watch your shelves become a reflection of the dynamic and ever evolving world of food.


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Retail Solutions is a market-leading EPOS provider with over 25 years of business experience. Our leading sectors are forecourtsconvenience storessupermarketspharmacies, off licences, and coffee shops.

We are dedicated to providing your store with the most up to date and reliable point of sale hardware, along with software management tools to help you manage your business effectively.

Our self-checkout partners are NCR, who are global leaders in self-checkout technology.


Industry leading EPOS products for supermarket, forecourt, convenience, coffee shop, pharmacy and off licence.


Contact us to find out how a point of sale system can improve planning for your business.


About the author:


Susan McGuire is originally from London, United Kingdom, and has now lived in Galway, Ireland, for 16 years. She has been with Retail Solutions for 8 of those, and during that time has enjoyed various roles within the areas of Maintenance, Finance, & Marketing. You can follow her on LinkedIn!

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