Retail Solutions

Everything You Need to Start a Deli Business in Ireland

Everything You Need to Start a Deli Business in Ireland
Everything You Need to Start a Deli Business in Ireland

Everything You Need to Start a Deli Business in Ireland


Starting a deli business in Ireland can be a rewarding and profitable venture if approached with careful planning and execution. Whether you’re passionate about gourmet sandwiches, artisan cheeses, or specialty meats, opening a deli allows you to share your love for food with your community. Here’s a comprehensive guide to help you turn your dream deli into a reality.


Everything You Need to Start a Deli Business in Ireland


Step 1: Conduct Market Research


Before diving into your deli business, it’s crucial to understand the market landscape:

Identify Your Target Market: Determine who your customers are, their preferences, and purchasing habits.

Analyse Competitors: Visit other delis, grocery stores, and cafes in your area to assess their offerings, pricing, and customer service.

Location Analysis: Choose a location with high foot traffic, ample parking, and visibility. Proximity to offices, schools, and residential areas can also boost your business.


Step 2: Develop a Business Plan


A well-thought-out business plan is essential for securing financing and guiding your business operations:

Executive Summary: Outline your deli’s concept, goals, and unique selling proposition.

Market Analysis: Detail your market research findings.

Organisation and Management: Describe your business structure and the team behind it.

Product Line: List the types of products you’ll offer.

Marketing Strategy: Plan how you’ll attract and retain customers.

Financial Projections: Include budget forecasts, startup costs, and revenue projections.


Step 3: Secure Funding


Depending on the scale of your deli, you might need external funding:

Personal Savings: Use your own savings to fund your business.

Bank Loans: Approach banks with your business plan to secure a loan.

Government Grants: Explore grants and funding options available for small businesses in Ireland, such as those from Enterprise Ireland.

Investors: Seek out private investors who are interested in the food and hospitality sector.


Step 4: Legal Requirements and Permits


Starting a deli involves adhering to several legal and regulatory requirements:

Business Registration: Register your business with the Companies Registration Office (CRO).

Food Safety: Comply with the Food Safety Authority of Ireland (FSAI) regulations. This includes obtaining food safety certification, implementing a Hazard Analysis and Critical Control Points (HACCP) plan, and ensuring staff are trained in food hygiene.

Health and Safety: Adhere to the Health and Safety Authority (HSA) guidelines to ensure a safe working environment.

Insurance: Obtain necessary insurance policies, such as public liability, employer’s liability, and property insurance.


Step 5: Source Equipment and Suppliers


Equip your deli with the necessary tools and source high-quality ingredients:

Equipment: Invest in refrigeration units, display cases, slicers, prep tables, and cooking appliances.

Suppliers: Build relationships with reliable suppliers for fresh produce, meats, cheeses, and other deli staples. Consider local and organic suppliers to appeal to health-conscious consumers.


Step 6: Hire and Train Staff


Your staff will be the face of your deli, so hiring the right team is crucial:

Hiring: Recruit friendly, efficient, and knowledgeable staff. Look for individuals with experience in food service or retail.

Training: Train your staff in customer service, food safety, and product knowledge to ensure a seamless and enjoyable customer experience.


Step 7: Marketing and Promotion


Effective marketing will help you attract customers and build a loyal following:

Branding: Develop a strong brand identity, including a logo, colour scheme, and slogan.

Online Presence: Create a professional website and engage with customers on social media platforms like Instagram and Facebook.

Local Advertising: Use local newspapers, radio, and community boards to advertise your deli.

Promotions and Events: Host opening events, offer loyalty programs, and participate in local food festivals to promote your deli.


Step 8: Grand Opening


Launch your deli with a bang to attract initial customers and generate buzz:

Soft Launch: Consider a soft launch to test your operations and gather feedback before the official opening.

Opening Event: Plan an exciting grand opening event with special offers, free samples, and live entertainment to draw in crowds.




Starting a deli business in Ireland involves careful planning, adherence to regulations, and a passion for great food. By following these steps, you can navigate the process more smoothly and set your deli up for success. Embrace the journey, and soon you’ll be serving delicious deli delights to your satisfied customers.

By adhering to this comprehensive guide, you’ll be well-equipped to embark on your deli business journey. Best of luck, and may your deli become a beloved staple in your community!


Who are we?


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Retail Solutions is a market-leading EPOS provider with over 25 years of business experience. Our leading sectors are forecourtsconvenience storessupermarketspharmacies, off licences, and coffee shops.

We are dedicated to providing your store with the most up to date and reliable point of sale hardware, along with software management tools to help you manage your business effectively.

Our self-checkout partners are NCR, who are global leaders in self-checkout technology.


Industry leading EPOS products for supermarket, forecourt, convenience, coffee shop, pharmacy and off licence.


Contact us to find out more about point of sale for your deli business.



About the author:


Susan McGuire is originally from London, United Kingdom, and has now lived in Galway, Ireland, for 16 years. She has been with Retail Solutions for 8 of those, and during that time has enjoyed various roles within the areas of Maintenance, Finance, & Marketing. You can follow her on LinkedIn!

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