7 Steps to Create a Great First Impression in your Business
7 Steps to Create a Great First Impression in your Business.
When people walk through the doors of your store, the customer journey begins, and you have just one chance to make an unforgettable first impression.
This first moment is your chance to captivate people and create an ambience that impresses and makes them want to spend time and money.
This is the first step in transforming people into customers.
So how do you improve your store’s first impression?
The first impression is essential, and you have a short time to make it!
The store should be able to impress the customer in the first 5-7 seconds.
This is the approximate time that a Retailer has to generate the interest necessary to make a shopping experience as pleasant as possible.
1. Present an organised and cosy environment
Make sure that both the exterior and interior of the store are tidy, clean, and organised.
Make sure the products are appropriately merchandised and tidy.
Having a procedure and a cleaning routine with a checklist is essential when opening and closing your store.
A clean and organized store transmits a feeling of well-being to people, and they tend to increase their dwell time in environments that make them feel more comfortable.
2. Create a Safer Shopping Experience
Especially now, people are even more concerned about hygiene and health, so it is essential to keep standards high.
Product safety is another detail to pay attention to; there will always be worries about product safety; a retail business has to allay these fears for customers by always providing reliable ambient and afresh products.
3. Organised Displays and Products
Neatly organised shelving & displays encourage customers to buy more and help them find what they want quickly.
Always endeavour to make the fresh produce displays in your grocery store as attractive as possible.
Product placement strategy is another crucial detail; merchandise complimentary goods together to help grow basket size and drive impulse purchases.
4. Visual Merchandising
Visual merchandising is an excellent way for retailers to create a great shopping experience while encouraging customers to purchase.
Your shop front and the outside of your store give shoppers an immediate perception and it is essentially the deciding factor for them to either choose to enter or walk by. So, pay attention to the painting, the door, the signage, the lighting and the decor.
The store should be functional & easy to navigate, therefore the signage, the pricing of the products, and the special offers should be very apparent and catch the customers attention.
What will make your store stand out from its competitors may be the complementary aspects and small but impactful details, such as illumination, decor, music, product merchandising, etc.
5. Staff
Regardless of your store’s size, it is essential that the staff are visible and always ready to help customers with a smile and a positive attitude.
Developing a team that customers can quickly identify to get the help they need will help shape a positive first impression for your customer’s.
The identification of employees will often be through their uniform, which should always be clean and tidy. After all, it is the image of the store that will is reflected here.
6. Strengthen customer relationships
Having a good relationship with your customers is the best way to make them feel special and remind them of your store every time they consider shopping.
There will always be a competitor who can offer a similar product to yours, perhaps even with a little diversity or differentiation.
For this reason, customer relationships are an essential part of the business for every Retailer who aspires to build a loyal customer base.
7. Speed
Nobody likes to waste time these days, so it’s essential that you take every advantage of technology’s assistance to provide fast and efficient service at the Point of Sale.
To provide good customer service and strengthen your business image, it is necessary to be attentive to many details and attuned to new technologies.
The world has changed, consumers are more demanding, but the market has also evolved. Today, there are many software and tools available to help business owners and Retail Managers take control of the entire business environment.
Retail businesses have some specific requirements, and Retail Solutions offers a range of products and services to help you run your business correctly.
Who are we?
Retail Solutions is a market-leading EPOS provider with over 25 years of business experience. Our leading sectors are convenience stores, supermarkets, forecourts, and pharmacies.
We are dedicated to providing your store with the most up-to-date and reliable point of sale hardware, along with software management tools to help you manage your business effectively.
To find out more about what we do, get in touch to chat with one of our knowledgeable consultants:
Contact us!
About the author:
Juliane Camozzato is an Executive Marketing at Retail Solutions. You can follow her on LinkedIn!
